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With an endless mix of content channels, formats, and audience expectations, nailing your B2B...
Back in ‘97, Apple’s market share was evaporating. Major investors and media companies had...
In the opening chapter of the third volume of Jane Austen’s “Pride and Prejudice,”...
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If you’ve been living in the marketing world long enough, you’ve likely run a...
What is a “Strategy”? It’s one of those obscure words that we use in...
Magneti’s Creative Director Pete Dunbar has a habit of slingin’ pixels and directing work...
Planning a marketing campaign can be overwhelming. More often than not, the campaign planning...
Marketers have been friends with third-party cookies since they came onto the scene in...
Magneti’s People + Ops Manager Jill Hartwig is an expert at piecing together the...
Marketers are trained to treat security as IT’s responsibility. And IT departments don’t spend...
*This post was originally published on August 20, 2011 and has been updated to...
Discover what factors shape PPC success: audience considerations, ROI calculations, competitive analyses, resourcing, and...
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