Latest Articles

How to Scale E-Commerce Through Human Connection

We don’t need to tell you that the e-commerce industry is booming (but we just did). Despite Amazon’s...
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10 Reasons Why Research Belongs in Your Marketing Mix

Do you really know what your customers think? Are you familiar with their priorities and their motivating triggers?...
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Why We Use WordPress as Our Preferred CMS

Four years ago, we recommended WordPress as our Content Management System (CMS) of choice. For reasons you’ll soon...
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AI is Changing Marketing. And That’s OK.

Like any field, marketing is always changing, and so are our roles in it. Thanks to the digital...
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5 Common Mistakes to Avoid for your Next Marketing Campaign

If you’ve been living in the marketing world long enough, you’ve likely run a campaign that didn’t knock...
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A Simple Checklist for Marketing Campaign Strategy

What is a “Strategy”? It’s one of those obscure words that we use in a thousand different ways....
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Meet Pete

Magneti’s Creative Director Pete Dunbar has a habit of slingin’ pixels and directing work that drives excellent digital...
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3 Simple Steps For Building a Top-Performing Marketing Campaign

Planning a marketing campaign can be overwhelming. More often than not, the campaign planning and execution process is...
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The End of Third-Party Cookies: 3 Ways to Save Your Ad Campaigns

Marketers have been friends with third-party cookies since they came onto the scene in 1994. What are cookies?...
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