The Facebook Ad Saga: User Ad Preferences

Facebook is under the data and privacy spotlight. You know it. Your dog knows it. We all know it. In an attempt to shift control from businesses to the individual user, Facebook has been updating platform and policy features. When you, the user, log into Facebook, you will see a variety of advertisements as you… Read more »

The Facebook Ad Saga: Political Advertisements

When there is a security problem, like the Cambridge Analytica data scandal, Facebook is forced to act and make updates to their privacy policy or create new platform features. But, they do not give much warning on what these updates are and when they will go into effect. In true Facebook foreshadowing fashion, they say… Read more »

The New Gmail Update and What it Means for Your Email Marketing

From April’s Gmail update, to the GDPR going into effect this May, 2018 has been a big year for email marketers everywhere. It appears that email technology is finally catching up with the beloved inbound methodology we follow here at Magneti. Now, more than ever, email marketers need to embrace the principles of inbound that,… Read more »

GDPR Implications for Businesses

Remember, however many years ago, when you heard about the coworker who got a desktop? And how they (probably) had to hire movers to help them move the computer in because it was such a large piece of equipment? The excitement around that technology was colossal, and little did we know, the internet would soon… Read more »

Traffic Acquisition vs. Traffic Conversion

We’ve mentioned it before: clients and potential clients frequently come to Magneti asking for help with SEO, but what they really mean is that they want more business from their website. SEO (search engine optimization) is the process of optimizing a website so that it ranks well in search engines, and ultimately more people (future customers!)… Read more »

What Does the Facebook Data Scandal Mean for My Business?

You may be wondering what happened exactly and if the rumors are true about Facebook’s privacy policy. No, Facebook is not getting shut down and Mark Zuckerberg is not in jail. We outlined the Facebook investigation along with the implications for businesses. The Data Scandal Explained Cambridge Analytica, a political consulting firm, found a loophole… Read more »

Is It Time to Fire Your SEO Agency?

Business owners and marketing managers often ask: How can we verify that our SEO company is successful? Some data and tips to answer this question are outlined below. Remember: SEO is constantly changing, so be patient with your agency as they work to get you the search results you deserve. Is Your SEO Performing? SEO… Read more »

3 Approaches to Conversion Rate Optimization (CRO)

Have you ever been on a website that bombards you with five different pop up messages and offers in the first 20 seconds of you being on the site? And they leave you wondering why you even clicked on the website in the first place? CRO, or conversion rate optimization, is the process of systematically… Read more »

How to Prevent a Leaky Bucket

Imagine carrying an empty bucket all the way across town to a well, filling the bucket and then walking home. But, when you get back, all the water’s gone…you put all of that effort into filling your bucket, only for it to leak. Some clients come to Magneti and say that they want help increasing… Read more »

Meet Nerissa!

Meet Nerissa, our new Marketing Manager! We can’t wait for you to meet and get to know her. What drew you to Magneti? The people. I’ve been following the company for years, and became friends with a lot of the amazing employees through living and working in downtown Colorado Springs. I knew it was a… Read more »

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