Decoding NFTs for Marketing

Imagine a one-of-a-kind, digital version of the Mona Lisa. Would you pay millions of dollars for it? If the phrases ‘Bored Ape Yacht Club’ or ‘CryptoPunks’ sound familiar, you may have heard of NFTs. NFTs are often associated with tales of obscure digital assets being sold for exorbitant amounts. (If you haven’t heard of NFTs,… Read more »

Meet Gabie

Magneti Marketing Manager Gabie Batista brings years of experience, organization, and expertise to the team. She also happens to be hilarious, and is often spotted tearin’ up kickball leagues or on a Moped with her dog Toad riding shotgun. Meet Gabie: What drew you to Magneti? Fun fact – my first interaction with Magneti was… Read more »

How to Scale E-Commerce Through Human Connection

We don’t need to tell you that the e-commerce industry is booming (but we just did). Despite Amazon’s department-store-style monopoly in the online retail landscape, there remain incredible opportunities in the online biz – particularly with branded, niche offerings. How Much Has E-Commerce Grown? Let’s put it this way: if e-commerce were a country, it… Read more »

10 Reasons Why Research Belongs in Your Marketing Mix

Do you really know what your customers think? Are you familiar with their priorities and their motivating triggers? Do you know who (or what) the competition looks like? Or what channels your customers are perusing? As marketers, we like to believe that we understand our customers better than anyone else. And while our best intentions… Read more »

Why We Use WordPress as Our Preferred CMS

Four years ago, we recommended WordPress as our Content Management System (CMS) of choice. For reasons you’ll soon see, it remains our top choice – for ourselves and our clients. And for companies like Wired, Mashable, TechCrunch, and The Walt Disney Company. Here’s why. What is WordPress? WordPress is a free, open-source content management system…. Read more »

AI is Changing Marketing. And That’s OK.

Like any field, marketing is always changing, and so are our roles in it. Thanks to the digital marketing revolution, marketing doesn’t look anything today like it did 10 years ago. And a marketing mix may look very different in 10 years, with privacy pushes, new tools, and budding technology built on AI (Artificial Intelligence)… Read more »

5 Common Mistakes to Avoid for your Next Marketing Campaign

If you’ve been living in the marketing world long enough, you’ve likely run a campaign that didn’t knock your socks off. Or was a downright disaster. While trying and failing is simply part of the marketing game, we feel like it’s our duty to allow others to learn from the most common mistakes we see…. Read more »

A Simple Checklist for Marketing Campaign Strategy

What is a “Strategy”? It’s one of those obscure words that we use in a thousand different ways. Marketers are notorious for this. Just think about the terms vs. “Pay-Per-Click” vs. “Paid Advertising” vs. “Display Advertising”. They all loosely mean the same thing. Or, at the very least, they overlap in their definitions. The Age-Old Problems… Read more »

Meet Pete

Magneti’s Creative Director Pete Dunbar has a habit of slingin’ pixels and directing work that drives excellent digital marketing. He’s also on a quest to conquer all of Colorado’s 14ers, and casually plays the bagpipes in his spare time. Meet Pete: What drew you to Magneti? The small agency feel is something I’ve always enjoyed…. Read more »

3 Simple Steps For Building a Top-Performing Marketing Campaign

Planning a marketing campaign can be overwhelming. More often than not, the campaign planning and execution process is inconsistent, inefficient, and downright confusing. Wait, what’s the concept? But which channels are we launching on? How much money? HOW MUCH TIME? Oh shoot, we need a landing page! Where are those graphics? And now my boss… Read more »

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Magneti aims to be the most effective and innovative growth marketing team in Colorado.