Magneti Blog

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Building the Bridge of Account Management

Today, we’re talking about the job of the account manager. This is a classic position within an agency, and it includes many different responsibilities. We’re going to break account management down into a simple analogy to help you understand the nuances of this position. In our analogy, the account manager serves as the bridge between… Read more

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How to Hire A Marketing Agency

Whether your business is large or small, at some point you’re probably going to consider bringing on a marketing agency for additional support — even if you have an in-house team. This doesn’t mean you’re giving up in any way! An agency offers many benefits: expert and specialized services, an outside perspective, an increase in… Read more

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One Hour to Better Digital Marketing

It’s time to improve your company’s digital marketing efforts, and we’ve put together a list of quick projects to help you jump-start the process. With an hour per week (be honest: you spend more time than that browsing Netflix!), you could give your company’s marketing a boost in just a month. Sound like a good… Read more

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8 Pay-Per-Click Tips for Law Firms

When it comes to advertising online through Google AdWords, the personal injury space is one of the most competitive and expensive. Law firms can easily spend hundreds of thousands of dollars per month on digital ads, as keywords related to law can cost over $50 per click. This high cost is generally justified by the… Read more

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The New Local SEO Ranking Factors You Need to Know

The rules of SEO (search engine optimization) are constantly changing — and it’s up to digital marketers to monitor changes and determine what these changes mean. SEO helps people find your business — the better your site is optimized, the more website visitors you’ll have, which is generally an important metric for businesses. However, in… Read more

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10 Free Tools to Audit Your Website

So, your website is live and deserves a Webby for design — but how do you know if it’s running as well as possible behind the scenes? We know it’s overwhelming, so we put together a list of our favorite FREE tools that can perform each aspect of a website audit for you. We recommend… Read more

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3 Approaches to Conversion Rate Optimization (CRO)

CRO, or conversion rate optimization, is systematically turning website visitors into customers. CRO is essential to running a successful online business — and we think it can even be more important than driving website traffic. In our blog Traffic Acquisition versus Traffic Conversion, we explain why, given limited resources, conversion rate optimization can be more efficient… Read more

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Key Features of HubSpot for Personal Injury Law Firms

HubSpot is an inbound marketing platform that will transform how your personal injury law firm executes digital marketing, making your work more efficient and effective. HubSpot tracks prospects from the first time someone visits your site until they become a client, so you know exactly where each case originates. Every minutes counts when turning a… Read more

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Meet Maggie!

Meet Maggie Bartlett, the newest member of our team! Maggie is a Marketing Manager, and we can’t wait for you to meet and work with her.      What attracted you to Magneti? The people. The team is vibrant, clever, engaged and compassionate. I knew that even on the most stressful days, I would still be happy and thankful for… Read more

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Traffic Acquisition vs. Traffic Conversion

We’ve mentioned it before: Clients and potential clients frequently come to us asking for SEO, but they really mean: “We want more business from our website.”  SEO (search engine optimization) is the process of optimizing a website so that it ranks well in search engines. When a website ranks well in search engines, it appears higher in… Read more

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