Imagine trying to score a goal without a soccer ball. Baking a cake without a recipe. NASCAR racing without a pit crew. Trying to convert a website prospect without knowing who they are or what they need. Sales enablement won’t result in a delicious cake, but it can transform your conversion process and delight your… Read more

Digital marketers are spoiled. We have the capability to target audiences, tailor campaigns, and track results with more detail than anyone would have thought possible 20 years ago. Before Facebook commoditized your every whim and fancy, good data was expensive. The expense made marketers rigorous and wise — two qualities we could use more of… Read more

This article was first published in Forbes Agency Council, an invitation-only community for execs in successful PR, media, creative and advertising agencies. Read the original article here.    I’ll say it: I think the vast majority of businesses should fire their marketing agencies. And no, this isn’t a ploy to get you to hire my firm… Read more

Anyone in digital marketing knows the sinking feeling associated with bad online reviews. Negative feedback can be damaging for your brand in a world where more people than ever rely on online reviews for advice before buying a product or service. By ignoring poor online reviews, you create the impression of not caring about customers’ opinions… Read more

There’s a saying in digital marketing: “The best place to hide a dead body is on the second page of a Google search.” Well, there’s some truth to that. According to Protofuse, less than 10 percent of all Google searchers advance to Page 2. For that reason, it’s crucial to have a paid digital advertising… Read more

A brand is not a company and a company is not a brand. Many people like to think of a brand like a relationship. I’ve also heard it described as a perceived expectation. For example, when I go to sit in a BMW car — regardless of the model — I have a certain expectation… Read more

We use WordPress — and you should, too. If you’re building a new website, you’ve probably realized that there is a lot to consider. One of those things is how you’re going to create and manage your site. Should you use a CMS (like WordPress)? A content management system can help in the management of… Read more

That content isn’t going to market itself, so here are some winning strategies for blog success! Your website needs a blog. If you’re not blogging, you are missing a serious trick when it comes to building authority, increasing exposure, capitalizing on conversion opportunities, and driving traffic to your website. In fact, blogging is so valuable,… Read more

Learning about inbound marketing for the first time? Keep one thing in mind: inbound marketing is about sending the right message to the right audience at the right time. Instead of chasing your customer down, you want to be found by your target consumer when they are already looking for your products or services. When… Read more

You may have some competition if you’re considering implementing a content marketing strategy (which you should!). Everyone is catching on to the value of content marketing, and producing content is key to staying relevant in the digital world. Look at the most recent statistics… 28% of B2B companies have a sophisticated/mature content marketing strategy 53%… Read more