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Fire Your Web Team if They Don’t Ask These Questions

If you’re reading this article because you are considering creating or redesigning your website, congratulations! Creating a new website is an exciting process, and we’re happy to help you out with the first steps. Before your web team gets started on the construction or redesign of your site, make sure they ask the following questions…. Read more

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5 Steps for Creating an Online Ecosystem

Regardless of your product or service, making sure your audience has a variety of ways to interact with your brand is crucial. An online ecosystem means having the complimentary digital pieces (like social media, blogs, a strong website, etc.) to effectively and consistently engage in meaningful interaction with the people who need to hear from… Read more

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Meet the Newest Magneti Team Member, Lily!

Get to know the newest member of the Magneti team! Lily is a Marketing Specialist and we are excited for you to get to know her. What drew you to marketing? The opportunity to think in a way I never have before. I enjoy interacting with people, and combining that with my creative and analytical… Read more

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How to Have the Best Content Marketing Brainstorm Ever

Ever leave a brainstorming session more confused than when you went in? Follow these guidelines and your next content marketing brainstorms will be more productive than ever. We’ve already told you that you need a content marketing strategy. “Yes…what’s that again?” you might ask. Your content marketing strategy includes blogging, creating videos and infographics, and… Read more

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Welcome to the Team, Chris!

Meet Chris, the newest member of the Magneti team! Chris is a Web Developer, and we can’t wait for you to get to know him. Why Magneti? Coming from an agency background, I was able to relate with a lot of what Magneti has going on. Couple that with Magneti’s need for an in-house developer… Read more

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Make Your Important Emails Actually Make Sense

In my work as a marketing consultant with non-profits, part of our work can include helping CEOs and Executive Directors better communicate internally and to the board. When it comes to important information, many leaders in nonprofits tend to use narrative form email. While I don’t mind a good narrative from time to time, what… Read more

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Social Media Best Practices — 6 Steps to Get Ahead

“Do this! Don’t do that!” You’ve heard it over and over again in regard to social media. You can’t deny that the social movement has an incredible impact on our world, from business to politics. Social media provides opportunities for business growth as well as failure. So, how do you make these opportunities work for… Read more

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Buyer Personas 101

What are personas? Buyer personas are a tool for marketers to model the ideal customer(s) for your company. While each persona is fictional, the persona is based on real research as well as buyer insights. A buyer persona is meant to be an extremely detailed generalization for many of your customers. For that reason, it’s… Read more

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What is Sales Enablement, Anyway?

Imagine trying to score a goal without a soccer ball. Baking a cake without a recipe. NASCAR racing without a pit crew. Trying to convert a website prospect without knowing who they are or what they need. Sales enablement won’t result in a delicious cake, but it can transform your conversion process and delight your… Read more

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Three Learnings from the Direct Mail World

Digital marketers are spoiled. We have the capability to target audiences, tailor campaigns, and track results with more detail than anyone would have thought possible 20 years ago. Before Facebook commoditized your every whim and fancy, good data was expensive. The expense made marketers rigorous and wise — two qualities we could use more of… Read more

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