Magneti Blog

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Meet Maggie!

Meet Maggie Bartlett, the newest member of our team! Maggie is a Marketing Manager, and we can’t wait for you to meet and work with her.      What attracted you to Magneti? The people. The team is vibrant, clever, engaged and compassionate. I knew that even on the most stressful days, I would still be happy and thankful for… Read more

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Traffic Acquisition vs. Traffic Conversion

We’ve mentioned it before: Clients and potential clients frequently come to us asking for SEO, but they really mean: “We want more business from our website.”  SEO (search engine optimization) is the process of optimizing a website so that it ranks well in search engines. When a website ranks well in search engines, it appears higher in… Read more

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The Blogging Practice That Can Kill Law Firms

Blogging is a huge opportunity for businesses to have an online voice, share original and valuable content with customers (current and prospective) and become a thought leader. This is especially true for personal injury law firms, which can struggle to appear genuine and personal. However, the nature of personal injury law firms’ work (which often… Read more

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4 Ways to Leverage Attorney Bios for SEO

Attorney bios are often an overlooked section of personal injury law firms’ websites. Your attorneys are your practice — with them, you are a firm of trusted, well-intentioned experts with years of experience representing those in desperate need of your help. If that’s the case with your law practice, your website should reflect those values. Not only are… Read more

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Changing restrictions on Google ads

Happy Sweet Sixteen, Adwords!   Earlier this year, Google Adwords stopped showing right-side paid text ads in search results. When Adwords first launched in 2000, text ads appeared to the right, above, and sometimes below the organic search results. For the past 16 years, Google used the same format and restrictions: a total of 95 characters… Read more

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How to Prevent a Leaky Bucket

People come to us and want to hire us for marketing. Digital marketing, to be exact. Duh. Unfortunately, sometimes clients subconsciously think they’re hiring a team of magicians. We’re magicians, right? Magneti knows the secret spell that unlocks that mystical flow of clients and cash… Right? To use another analogy: Clients sometime believe Magneti has a… Read more

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11 Strategies for Awesome Blogging

That content isn’t going to market itself, so here are some winning strategies for blog success!   Your website needs a blog. If you’re not blogging, you are missing a serious trick when it comes to building authority, increasing exposure, capitalizing on conversion opportunities, and driving traffic to your website. In fact, blogging is so… Read more

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Q&A with Beryl

How did you come to Magneti? I learned of Magneti when Jesse spoke in one of my classes at Colorado College a few years ago. A few of my friends had interned with Magneti in the past and had great experiences.   What have your favorite projects been? I really liked working on the FoodMaven… Read more

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What type of agency is right for me?

So, you’re looking for help in the marketing and growth department. You begin the search for a group or firm that purports: “Hire us and we’ll help you grow your company!” You’ve probably run into lots of different types of marketing agencies through this type of search. Let me give you my personal perspective on the industry,… Read more

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Great marketing begins with a great story

At Magneti, clients constantly ask how to increase leads and exposure for their business or organization. A lot of folks think that marketing is a magic faucet that turns on sales. As savvy marketers, we certainly have a few tricks up our sleeve, but a truly great marketing effort begins with a great foundation –… Read more

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