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Like any field, marketing is always changing, and so are our roles in it. Thanks to the digital marketing revolution, marketing doesn’t look anything today like it did 10 years ago. And a marketing mix may look very different in 10 years, with privacy pushes, new tools, and budding technology built on AI (Artificial Intelligence)… Read more »
If you’ve been living in the marketing world long enough, you’ve likely run a campaign that didn’t knock your socks off. Or was a downright disaster. While trying and failing is simply part of the marketing game, we feel like it’s our duty to allow others to learn from the most common mistakes we see…. Read more »
What is a “Strategy”? It’s one of those obscure words that we use in a thousand different ways. Marketers are notorious for this. Just think about the terms vs. “Pay-Per-Click” vs. “Paid Advertising” vs. “Display Advertising”. They all loosely mean the same thing. Or, at the very least, they overlap in their definitions. The Age-Old Problems… Read more »
Magneti’s Creative Director Pete Dunbar has a habit of slingin’ pixels and directing work that drives excellent digital marketing. He’s also on a quest to conquer all of Colorado’s 14ers, and casually plays the bagpipes in his spare time. Meet Pete: What drew you to Magneti? The small agency feel is something I’ve always enjoyed…. Read more »
Planning a marketing campaign can be overwhelming. More often than not, the campaign planning and execution process is inconsistent, inefficient, and downright confusing. Wait, what’s the concept? But which channels are we launching on? How much money? HOW MUCH TIME? Oh shoot, we need a landing page! Where are those graphics? And now my boss… Read more »
Marketers have been friends with third-party cookies since they came onto the scene in 1994. What are cookies? Cookies are text files with small pieces of data (like a username and password) that uniquely identify you to servers so the sites you visit know who you are and which information to serve you. A Bittersweet… Read more »
Magneti’s People + Ops Manager Jill Hartwig is an expert at piecing together the puzzle of job requirements and skillsets. She’s kind, articulate, thoughtful, and a master at prioritizing the right things in life. Plus, she’s got killer recommendations – from what running shoes to wear to what coffee maker you should buy. What drew… Read more »
Marketers are trained to treat security as IT’s responsibility. And IT departments don’t spend their waking hours worrying about marketing objectives. But the reality is that high-stakes topics like cybersecurity touch both departments. And while IT teams do spend their waking hours worrying about cyber threats, marketers don’t. Between managing platforms and constantly juggling multiple… Read more »
*This post was originally published on August 20, 2011 and has been updated to reflect the rise and fall and rise again of QR codes. There was a time when the average joe hadn’t even heard of a QR code, much less used one in daily life. Those days are long gone. In today’s world,… Read more »
PPC (pay-per-click) is a channel that’s often talked about in a vacuum: Run ads. Gain traffic. Grow your business. It sounds like a faucet you can turn on. All you have to do is twist the handle. In reality, it’s more like finding a pair of matching shoes with your audience. PPC can be an… Read more »
