What Apple’s New Privacy Push Means for Your Digital Advertising

* This post was originally published on December 30, 2020. Scroll to the bottom for the latest updates. A new Apple iOS policy increasing privacy options for its users could impact how well your digital advertising performs in the coming months. What Apple Is Changing Earlier this year, Apple announced its next iOS 14 update… Read more »

How to Work with a Marketing Agency: The Complete Guide

B2B purchases – like which marketing agency to hire – tend to be more emotionally charged than B2C purchases. They can have large, substantial impacts that skyrocket your business toward new heights or strap on cement shoes that drag down your bottom line. No one ever lost their job from buying the wrong type of… Read more »

The Importance of Brand Architecture for Your Sub Brands

Remember in first grade when you had to create a family tree? You start at the top of the tree with your great, great grandparents, work downward to great Aunt Rudy and Uncle Alphie, and eventually to the bottom – you! Everyone on that tree is related by blood, yes, but everyone is still unique…. Read more »

Your Quick Guide to Paid Digital Advertising

*This post was originally published on August 07, 2017 and has been updated to reflect the changing digital landscape of paid advertising.  There’s a saying in digital marketing: “The best place to hide a dead body is on the second page of a Google search.” There’s some truth to that. According to Search Engine Journal,… Read more »

The Complete Guide to Building an Online Ecosystem

* This was originally published on November 7, 2017 and has been updated to reflect a changing digital landscape. Regardless of your product or service, making sure your audience has a variety of ways to interact with your brand is crucial. An online ecosystem means having the complimentary digital pieces (social media, an email marketing program,… Read more »

What the Rising Importance of ADA Compliance Means for Your Website

Important disclaimer: We’re marketers, not lawyers – and this is not meant to be legal advice. Just friendly marketing recommendations from a group of people obsessed with providing excellent online user experiences.  The topic of web accessibility has become more prominent over the past few years and the conversation has become defined enough – and… Read more »

Welcome to the Team, Renae!

We’re very excited to announce Renae, our newest Marketing Manager, has joined the team! Here’s an introductory Q&A so you can get to know her a bit. If you’re lucky enough to meet her, ask about her notable performance in the annual and unmistakeable Tin Horse Highway Grand National. Or ask about her ability to… Read more »

Writing to Reach Audiences: 5 Ways to Make The Message Stick

Chasing an audience that is scrolling, swiping, and sprinting through an endless internet is exhausting. It’s like trying to make a whisper heard in the center of Times Square – on Near Year’s Eve. So instead of chasing, Magneti uses simple rules to write messaging that is quickly sticky. Here’s what we’ve learned: 1. Become… Read more »

Welcome to the Team, Kyle!

Give it up for Kyle, our newest Sales Director! We are over the moon to have him on our team, and can’t wait for you to get to know him!     What drew you to Magneti? The people – the opportunity to work with talented, funny, engaging, knowledgeable, sincere people was too hard to resist!… Read more »

6 Ways Working From Home Makes Great Leaders

Working from home – so hot right now. Remote work is a huge shift for many of us. Finding your groove to live a thriving WFH life can be difficult, but rewarding. And we’re convinced that the skills you gain overcoming remote work challenges will take you further than you realize. The qualities and practices… Read more »

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