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Why We Use WordPress as Our Preferred CMS

We use WordPress — and you should, too. If you’re building a new website, you’ve probably realized that there is a lot to consider. One of those things is how you’re going to create and manage your site. Should you use a CMS (like WordPress)? A content management system can help in the management of… Read more

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11 Strategies for Awesome Blogging

That content isn’t going to market itself, so here are some winning strategies for blog success! Your website needs a blog. If you’re not blogging, you are missing a serious trick when it comes to building authority, increasing exposure, capitalizing on conversion opportunities, and driving traffic to your website. In fact, blogging is so valuable,… Read more

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Introduction to Inbound Marketing for Your Business

Learning about inbound marketing for the first time? Keep one thing in mind: inbound marketing is about sending the right message to the right audience at the right time. Instead of chasing your customer down, you want to be found by your target consumer when they are already looking for your products or services. When… Read more

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Intro to Creating a Content Marketing Strategy

You may have some competition if you’re considering implementing a content marketing strategy (which you should!). Everyone is catching on to the value of content marketing, and producing content is key to staying relevant in the digital world. Look at the most recent statistics… 28% of B2B companies have a sophisticated/mature content marketing strategy 53%… Read more

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Website Redesign: What You Need to Know

Considering a website redesign or overhaul? It’s no small feat! If you want the Rome of websites, you can’t build it in a day (or, probably, a month). However, every business undergoes the web design process at some point, resulting in lots of resources (like us!) to help you from start to finish. The following… Read more

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The Importance of Creating a Consistent Brand

In a busy, competitive world your prospective customers can easily become impatient and distracted. With a second or less to catch a customer’s attention, how do you make them remember you? Building a memorable brand doesn’t have to be an expensive or flashy project. It can be achieved through something simpler: consistency. A consistent brand… Read more

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Is It Time to Fire Your SEO Agency?

Considering letting go of your SEO agency? This article can help you understand and find a solution for SEO agencies. Business owners and marketing managers often ask: How can we verify that our SEO company is successful? Some data and tips to answer this question are outlined below. Remember: SEO is constantly changing, so be… Read more

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How to Work With A Marketing Agency

So, you’ve hired your dream marketing agency. (If you haven’t yet, check out our blog on how to choose a marketing agency.) You put a lot of resources into finding the right agency, but you’re not quite done yet — it’s time to set yourself up for a long-lasting agency relationship. Even the best relationships take… Read more

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Building the Bridge of Account Management

Today, we’re talking about the job of the account manager. This is a classic position within an agency, and it includes many different responsibilities. We’re going to break account management down into a simple analogy to help you understand the nuances of this position. In our analogy, the account manager serves as the bridge between… Read more

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How to Hire A Marketing Agency

Whether your business is large or small, at some point you’re probably going to consider bringing on a marketing agency for additional support — even if you have an in-house team. This doesn’t mean you’re giving up in any way! An agency offers many benefits: expert and specialized services, an outside perspective, an increase in… Read more

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