What Apple’s New Privacy Push Means for Your Digital Advertising

* This post was originally published on December 30, 2020. Scroll to the bottom for the latest updates. A new Apple iOS policy increasing privacy options for its users could impact how well your digital advertising performs in the coming months. What Apple Is Changing Earlier this year, Apple announced its next iOS 14 update… Read more »

Your Quick Guide to Paid Digital Advertising

*This post was originally published on August 07, 2017 and has been updated to reflect the changing landscape of paid advertising.  There’s a saying in digital marketing: “The best place to hide a dead body is on the second page of a Google search.” There’s some truth to that. According to Search Engine Journal, results… Read more »

The Importance of Brand Architecture for Your Sub Brands

Remember in first grade when you had to create a family tree? You start at the top of the tree with your great, great grandparents, work downward to great Aunt Rudy and Uncle Alphie, and eventually to the bottom – you! Everyone on that tree is related by blood, yes, but everyone is still unique…. Read more »

Welcome, Taylor!

Taylor comes to us from Missoula, MT, where he’s spent just over 8 seasons knocking it out of the park in Minor League Baseball. Two years ago, he successfully managed a rebrand that won Minor League Baseball’s best new logo, and he recently hit a home run as the Pioneer Baseball League’s Executive of the… Read more »

Welcome to Magneti, Alex!

We’re so excited to welcome Alex to our gaggle? Shrewdness? Flock? Sleuth? Bale? Dole? Name-of-collection-to-be-determined group of world-class marketers! Alex’s experience with animals is renown across the Front Range, and today she helped us learn that a group of sloths is known as a “snuggle of sloths.” Spread the word. She’s also got amazing marketing… Read more »

Welcome to Magneti, Emily!

Give it up for Emily, Magneti’s newest rockstar Marketing Manager! She fits right in with the rest of us travel geeks and Harry Potter nerds at Magneti, but her secret cooking superpowers set her apart (details below). We know you’ll love getting to work with Emily as much as we do! What drew you to… Read more »

Welcome to the team, James!

Shout out to James, the newest Graphic Designer to join the Magneti team! For proof that James is a fun and friendly guy you’ll love to work with, check out his answers to our Get-to-Know-You questionnaire below (you’re gonna want to know where #jimijesusjohn came from): What drew you to Magneti? Honestly, something pulled me… Read more »

How to Work with a Marketing Agency: The Complete Guide

B2B purchases – like which marketing agency to hire – tend to be more emotionally charged than B2C purchases. They can have large, substantial impacts that skyrocket your business toward new heights or strap on cement shoes that drag down your bottom line. No one ever lost their job from buying the wrong type of… Read more »

The Complete Guide to Building an Online Ecosystem

* This was originally published on November 7, 2017 and has been updated to reflect a changing digital landscape. Regardless of your product or service, making sure your audience has a variety of ways to interact with your brand is crucial. An online ecosystem means having the complimentary digital pieces (social media, an email marketing program,… Read more »

What the Rising Importance of ADA Compliance Means for Your Website

Important disclaimer: We’re marketers, not lawyers – and this is not meant to be legal advice. Just friendly marketing recommendations from a group of people obsessed with providing excellent online user experiences.  The topic of web accessibility has become more prominent over the past few years and the conversation has become defined enough – and… Read more »

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