Better Experiences Start With Better Research
Ever feel like you’re making hunch-based decisions about your consumers’ desires? Wondering if you’ve maximized an opportunity or missed the mark entirely? You’re not alone.
Through in-depth research, you can understand your customers and use those insights to direct and validate all of your campaigns and communications. Our research approach is driven by a deep understanding of what motivates people.
First, we collect and analyze qualitative and quantitative data. Leveraging behavioral economics, neuroscience and cognitive psychology, we begin to understand how past, current and prospective customers view your business and what they want from you. Based on our findings, we shape your organizations messaging, brand, website and digital strategy accordingly.
Our research services include:
- Focus Groups
- Customer Surveys and Polls
- In-depth Customer Interviews
- Competitor Research and Analysis
- Qualitative and Quantitative Key Takeaways
- Persona Development
- Tactical Insights and Applications
“Magneti understands that growth is the point of branding, but growth can't happen without building a great brand story. Their research is statistically relevant and revealing, shaping the branding outcome and moving our organization from where we were perceived to where we want to be in relation to the market. The work Magneti does helped our organization script the story we want to tell and then create the visual, verbal, behavioral, and environmental collateral to communicate that story. Magneti learned our organization so well and with such passion.”
- Rose Lyda, Former Director of Marketing & Product Development at NSPF