PR (public relations) is the work of driving coverage in traditional and digital media publications by establishing reporter relationships and growing them over time. PR also includes communications strategies, media training, crisis management, and influencer targeting and management.
Public relations is a vehicle for amplifying digital marketing results:
Successful PR can help your organization rise above competitors, reach a wider customer base, and eventually dominate your market.
Poorly planned PR can harm your brand’s reputation, burn bridges with key influencers, and result in higher customer attrition.
Magneti can help you utilize PR to maximize your marketing dollars and speed up growth. We believe stories worth talking about earn the best coverage, and, to be remarked upon, you must be remarkable.
We can help you navigate the ever-changing media landscape by positioning you for positive coverage within industry trade publications and national publications.
Landing the right coverage begins with identifying the right publications and the right reporters. Understanding who covers what beat, which freelancers write for which outlets, and what upcoming editorial calendars provide opportunities for your organization is the foundation needed for successful outreach.
From start to publish, Magneti can help you manage PR, earn opportunities, and successfully grow the reach of your organization.
Great coverage comes from great relationships. Finding the right threads to connect the goals of a publication with the mission of an organization is our sweet spot. We’ll help you meet the right reporters, analysts, and thought leaders in your space to establish a platform for successful networking and long-term coverage opportunities.
Navigating embargos and exclusives with the right reporters is key to a successful news release. Knowing when press releases are worth the expense, how to craft them effectively, and how to distribute them to the right audiences can maximize coverage for your next announcement.
The best stories come from well-articulated and thoughtful pitch angles. We’ll help you position your expertise and the goals of your organization so that you earn coverage and build lasting relationships with key reporters.
Compelling communication drives media coverage. Understanding the goals of reporters and positioning your organization to meet them is the key to earning recurring press and high quality links to your website. We’ll help you uncover the most remarkable aspects of your story, identify the right audiences and publications, and manage communication with those outlets.
Whether you’re facing a crisis or preparing in the event one occurs, we can help you:
If the value of your brand is damaged, we can help you navigate the right recovery messaging and identify the perceptions you need to own.
Your reputation is currency, and one bad review or a controversial article can impact your bottom line. We can help you with grow a positive reputation with:
Growing your organization requires awareness and promotion. With digital real estate becoming more competitive and complex, PR can provide you with an avenue for growth that isn’t limited by the reach of your own channels.
We can help you approach PR with expertise and gain coverage within the context of a full brand and marketing mix.
Interested in having us grow and manage your PR outreach? While we can run successful engagements purely rooted in PR, we drive the most success when PR is paired with campaign and channel marketing. For more information on the ways we can help grow your organization, take a look at our full suite of digital marketing services.
Joshua Steinfeld brings 18 years of public relations to the Magneti team. Before joining Magneti, Joshua worked with many high-profile brands including IBM, Little Debbie Snack Cake, Bayer Corp., and The Americans with Disabilities Act, along with several nonprofits, niche service providers, and start-up technology firms. He specializes in media relations, media training, and crisis management. He has generated press coverage in many high-profile outlets including CNN, The New York Times, The Associated Press, The Today Show, and U.S. News & World Report.