Research
The Art and Science of Creating Content That Connects
It’s the middle of the night, and your ideal customer is wide awake, wrestling with a business problem...
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How Colin Firth Dripping Wet Depicts Richer Market Research
In the opening chapter of the third volume of Jane Austen’s “Pride and Prejudice,” Elizabeth Bennet tours Fitzwilliam...
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The “Marvel” of Markets
Consider the final line of Darwin’s On the Origin of Species: “There is grandeur in this view of...
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10 Reasons Why Research Belongs in Your Marketing Mix
Do you really know what your customers think? Are you familiar with their priorities and their motivating triggers?...
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Research Is Better Than Hunches. But There’s Something Better Than Research.
What could possibly provide more insight than research? It’s what I call “Observable, Anonymous Behavior.” OAB is a...
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What Is a Net Promoter Score (NPS) and How Do You Use It?
Do you remember going to the doctor when you were a kid, and they would bring out the...
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Demystifying Market Research: More Data for More Growth
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4 Pillars of a Lasting Brand
Join Magneti's own Jesse Marble and VP of Brand Ben Robb for a free webinar exploring the four essential pillars of a lasting brand – and walk away with the tools to assess your own.
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Building a Growth Marketing Budget
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