Jesse Marble, Chief Marketing Officer, was featured in an Expert Panel column and quoted in the Forbes blog, Launching a New Product? Here Are 16 Tips for Effectively Testing It First. This blog covers how to launch a new product or service successfully without risking your reputation.
Forbes asked members of Forbes Agency Council to share their best tips – Jesse’s answer, “do a simple split test,” is featured.
“Simple split-testing is relatively easy using landing pages on a website,” Marble said. “Randomly segment your list, sending half to version A and half to version B. While, depending on the sample size, your data might not be significant, is there anything you can learn? The answer is usually absolutely, yes.”
If you’re launching a new product or service and want the best chance for success, we encourage you to read the rest of the post!