With so many digital marketing platforms available – from VSCO to Instagram to YouTube – many companies struggle to discern which platform is best to reach their audience. It can be a large investment of time and money to navigate a new platform, so companies should be strategic in their approach.
In a recent Forbes article, Jesse Marble, Magneti’s CMO, admits that there is no silver bullet for choosing the right platform. “Channels come and go,” he said. “Don’t be surprised, do what good marketers do: Seek to understand your audience and be flexible.”