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Should You Invest in PPC?
Discover what factors shape PPC success: audience considerations, ROI calculations, competitive analyses, resourcing, and more.
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Your Quick Guide to Paid Digital Advertising
Wondering what paid digital advertising means? Or trying to figure out how it can work for you...
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The Importance of Brand Architecture for Your Sub Brands
Remember in first grade when you had to create a family tree? You start at the top of...
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Latest Articles
The Art and Science of Creating Content That Connects
It’s the middle of the night, and your ideal customer is wide awake, wrestling with a business problem...
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“”I’m a peacock, you gotta let me fly” – Mark Wahlberg” – Taylor Rush
The Other Guys tells the story of two NYPD detectives: a timid, by-the-numbers Allen Gamble (played by Will Ferrell)...
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Exiting the SEO Content Hamster Wheel
When do we get to stop producing new content? For years, the standard SEO response was: Never. You’re...
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How Colin Firth Dripping Wet Depicts Richer Market Research
In the opening chapter of the third volume of Jane Austen’s “Pride and Prejudice,” Elizabeth Bennet tours Fitzwilliam...
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Meet Reb
Make some noise for the newest members of team Magneti: Marketing Manager Reb Roebuck and her fabulous golden...
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Gettin’ Serious About Language-Games
Communities give language its power. A familiar psalm echoing in the halls of a weary congregation, a rallying...
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Beyond the Click: Rethinking Conversions in B2B Marketing
“Our marketing isn’t driving any leads.” “The only leads we’re getting are spammy or unqualified.” “We have no...
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Meet Joe
Joe Tafoya is the latest addition to Magneti’s stellar design crew — and we’re stoked to have him...
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The “Marvel” of Markets
Consider the final line of Darwin’s On the Origin of Species: “There is grandeur in this view of...
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Latest Webinars
Scale your Online Sales: The 5 Tiers of E-Commerce Evolution
Learn how to massively grow your online sales, determine what the next phase of your e-commerce growth should look like, and rise to the top of your industry.
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Demystifying Market Research: More Data for More Growth
Learn how to fill your company's biggest knowledge gaps, unlock a higher tier of marketing, and help you make big decisions with confidence.
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4 Pillars of a Lasting Brand
Join Magneti's own Jesse Marble and VP of Brand Ben Robb for a free webinar exploring the four essential pillars of a lasting brand – and walk away with the tools to assess your own.
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3 Keys to Unlocking a Top-Performing Marketing Campaign
Learn the essential ingredients needed to unlock your next marketing push and turn it into a top-performing campaign.
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Building a Growth Marketing Budget
Curious what your marketing spend should look like? Learn how to build a budget that'll position you for growth.
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