Taking a look back at 2017, what were the major marketing trends? Interactive content, increased mobile use, content marketing, personalization, and live streaming don’t seem so new now, do they?
What will the 2018 marketing landscape look like? We did the hard work for you and summarized the top trends below, and even included a link to a more in-depth article — happy reading!
Video is one of the fastest-growing, most in-demand forms of marketing out there, so be thinking about how to incorporate it into your marketing strategy. Look at these statistics and benefits of video marketing, and then schedule a brainstorming session with your team to get ahead of the game!
Leveraging User-Generated Content
Did you know that a potential customer would rather hear about your products/services from a previous customer than they would from you? You aren’t your company’s best salesperson. Your customers are.
Three percent of people generate 90 percent of the impact online. And who are these internet gurus you may ask? Influencers. Start expanding your reach now by engaging with them!
What better way to promote your product/service to a potential customer than to let them experience it for themselves through interactive graphics and video? Learn how you can let your audience interact with your products to create a new definition of ‘engagement’.
Social Messaging Apps
You have probably interacted with a chat bot before, especially as they have grown in popularity. They are the future of marketing and customer service, so learn more about them now and how you can use them!
“Artificial Intelligence” — two very intimidating words. You have to learn about it sooner or later because before you know it, it will be a crucial component of your marketing strategy.
These are just some of the many trends developing in the technology world that impact marketing. Start thinking about how these 2018 marketing trends can be implemented in your company and keep you ahead of the game!
Don’t know where to start? Don’t know what trends make the most sense for your business? Reach out and we will take some of that new year anxiety off your back!